Elevating excellence: The high calling of real estate agents
As real estate agents, we live our lives in the world of diverse property types, complex transactions, ever-changing market conditions and demanding client expectations. Some agents, especially those...
View ArticleThe secret to a long, successful real estate career? Ditch the sales pitches...
I am often asked what I feel is the secret to my 30-plus-year successful career. The answer for me is simple. It is understanding the importance of your listening skills. Stephen Covey said it best: No...
View ArticleTeam up with a partner (or several) for prospecting success
As we head into the fall market, there’s no better time to begin building a pipeline of business opportunities for 2024. But facing low inventory levels, high interest rates and clients that seem to be...
View ArticleHow peanut butter and jelly sandwiches supercharged our real estate game
It’s often said that in the aftermath of adversity, innovation is born. It was one year ago, as the destructive paths of Hurricane Ian swept across Southwest Florida that we at Echo Fine Properties...
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11 pieces of advice from elite real estate coaches
Each month, we feature a real estate coach as a Top Coach columnist, offering a forum for them to share tips and advice to help real estate professionals do their jobs better. So, as we enter December,...
View ArticleAre you building a real estate business or are you a transactional broker?
Are you merely transacting in real estate, or are you actively building a business that thrives? Success is more than just the deals done; it’s about creating a sustainable enterprise in an...
View ArticleStop asking people about buying or selling — a new paradigm in real estate...
In the competitive realm of real estate, the ability to connect with clients and customers on a deeper level is not just an asset; it’s a necessity. Traditional methods of engagement often revolve...
View ArticleBuild a sustainable mortgage business with the power of strategy, referral...
As mortgage professionals, we often set ambitious business goals fueled by our passion for helping clients achieve their homeownership dreams. However, setting goals without a solid business plan is...
View ArticleIn business and real estate, the word ‘no’ can sometimes mean ‘yes’
The word “no” doesn’t hold much weight in my world. To me, it doesn’t signal a dead end; it’s an opportunity to explore further. During my time as a police officer on the streets of Miami, I witnessed...
View ArticleHey, agents, what’s your value?
If you’ve paid any attention to the news cycle this past month, you’ve likely seen inflammatory articles on the NAR settlement and subsequent think pieces on what this means for the industry. And if...
View ArticleHow to embrace and implement new tech
Technology has changed just about every facet of the real estate industry over the last two decades. Buyers can now explore homes from the comfort of their couch, while agents can essentially manage...
View ArticleThree things that hold back real estate agents, and how to avoid them
The world of real estate sales is set up in a way — traditionally, culturally and in terms of modern technology — where most practicing agents are going to fail. That’s because, when you distill it all...
View ArticlePrepare your real estate business marketing for the market shift post-NAR...
As the real estate industry braces for the forthcoming market shift due to the National Association of REALTORS’® settlement, it’s imperative for agents to proactively prepare business marketing...
View ArticleThe power of teamwork: How to build a successful real estate team
The power of teamwork: How to build a successful real estate team In real estate, teamwork is a powerful tool. At Morrell Property Collective, we understand the profound impact a well-structured team...
View Article5 AI techniques for generating real estate leads
In tough real estate markets, agents need every advantage they can get to enhance lead generation, market understanding and client engagement strategies. And by tough, I mean volatile markets with low...
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